Curly Routine
Curly Routine
Curly Routine
Curly Routine
Curly Routine

"I’ve been using the Curly Routine for two weeks and I’m already noticing a real change. My curls are more defined, softer, and stay hydrated for longer. Each product works perfectly together, and the results speak for themselves. Plus, they smell incredible! It’s now a staple in my hair care routine — I’m obsessed!"

Jessica N. (Manchester, UK)

Limited offer

Our bestseller at 30% OFF

Defined curls – for every curl type

Limited offer

Defined curls – for every curl type

Our bestseller at 30% OFF

Curly Routine

1349 Reviews

Winner of the 2025 UK Cosmetics Innovation Award

Title

Price :

$79.96
$54.99

Defined curls from the very first use

Non-greasy texture, no residue

Suitable for all curl types

Deep hydration that lasts for days

100% natural and clean formula

International shipping (US,CA & UK included)

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Jessica N.  (Manchester, UK)

"I’ve been using the Curly Routine for two weeks and I’m already noticing a real change. My curls are more defined, softer, and stay hydrated for longer. Each product works perfectly together, and the results speak for themselves. Plus, they smell incredible! It’s now a staple in my hair care routine — I’m obsessed!"

Approved by over 90,000 customers

What makes our routine so Loved

You want curls that actually curl — not frizz, not flatness, not undefined waves.

 

You want softness, bounce, definition… and you want it without spending your whole morning in the bathroom.

Same here. That’s why we created this routine.

No more thirsty curls

No more undefined texture

No more 6-step routines you’ll never stick to

 

Just hydrated, healthy curls that look good and feel good — in minutes.

 

And yes, your natural texture can absolutely shine

Simple. Effective. 100% natural.

 

Because caring for your curls shouldn’t feel like a chore.

Ingredients

Our formulas have been carefully developed and tested multiple times to ensure optimal effectiveness. 

All our products are formulated without parabens, silicones, or sulfates.

 

Curl Cream

Water, Butyrospermum Parkii (Shea) Butter, Argan Oil, Glycine Soja (Soybean) Oil, Glycerin, Olea Europaea (Olive) Fruit Oil, Vitamin E, Hydrolyzed Quinoa


Curl Mousse

Water, Olea Europaea (Olive) Fruit Oil,  Hydrogenated Castor Oil, Acrylates Copolymer, Sodium Cocoyl Glutamate, Fragrance


Coconut Shampoo

Coconut oil, Biotin, Coco-Betaine, Argan Oil, Sodium Oxide, Parfum, Vitamin E, Costus oil,Carbomer, Sodium Benzoate, Citric Acid, Polyquaternium


Curl Spray

Water, Acrylates Copolymer, Propylene Glycol, Alcohol, Polysorbate 20, Fragrance, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate, Glycerin, Dendrobium Officinale, Stem Extract, 1,2 Hexanediol, Hydroxyacetophenone

How to use

Step 1 – Cleanse & Prep

Apply the Coconut Shampoo to wet hair. Gently massage your scalp, then rinse thoroughly.

It gently cleanses while prepping your curls for hydration.

 

Step 2 – Define & Nourish

Apply a small amount of Curl Cream evenly to damp hair, focusing on lengths and ends.

It nourishes, defines curls, reduces frizz, and adds softness and shine.

 

Step 3 – Hold & Boost

Apply the Curl Mousse to enhance curl definition and lock in moisture.

It adds light hold, bounce, and volume without stiffness or crunch.

 

 

Step 4 – Refresh & Revive

Use the Curl Spray on dry or damp hair between wash days.

It refreshes curls, reactivates definition, and controls frizz for soft, revived curls anytime.

Delivery and returns

Shipping :

Free shipping over £40 / $50 / 50€
 

For orders below :
UK : £6

USA : $5.99

EU : 4.95€

 

Returns : 

Not satisfied? Then you will be refunded the full purchase price. 

Would you like to return your order? Contact us on the support page with your order number and we will send you further instructions.

The Power of 

Long-Lasting Curls

A complete four-step routine designed to cleanse, hydrate, define, and hold curls while reducing styling time and daily frustration. Each product works in synergy to enhance curl definition, maintain volume, control frizz, and help curls stay beautiful from wash day to the days after.

 

4 products.

20-minutes styling routine

Defined, voluminous curls designed to last for days.

Your dream curls in just 

a few steps

1

Coconut Shampoo

Gently cleanses while nourishing curls with moisture. Leaves hair soft, hydrated, and refreshed without stripping natural oils.

2

Curl Cream

Smooths, defines, and adds shine for frizz-free, bouncy curls. Perfect for enhancing your natural texture with a soft, touchable finish.

3

Curl Mousse

Locks in moisture and definition with a lightweight hold. Scrunch into damp hair for lasting shape and volume.

4

Curl Spray

Say goodbye to flat, lifeless curls and hello to beautiful, bouncy curls with our Curl Spray

Our routine in action

What curl definition really looks like

Our routine in action

What curl definition really looks like

As seen on

Your curls already love us

90'000+ Customers Who Love Us

Emily

Customer 

Verified Buyer

Curls finally stay defined

I used to wake up with frizzy, undefined curls no matter what I did. This routine changed everything—my curls stay soft, bouncy, and defined for days.

Sarah

Customer 

Verified Buyer

Bye frizz, hello shine

Humidity used to destroy my hair, but since using this set, the frizz is totally under control. My curls look smooth and shiny without feeling weighed down.

Ken K

Customer 

Verified Buyer

Hydration that actually lasts

My curls always felt dry no matter how much product I used. Now, they stay hydrated all week without needing daily refreshes. It’s a game-changer.

Michael

Customer 

Verified Buyer

Stronger, less breakage

I used to see so much breakage when styling or detangling. After a few weeks with this routine, my hair feels stronger and sheds way less. Love it.

Jessica

Customer 

Verified Buyer

Volume is back

My hair had lost all volume after years of heat damage. This routine brought my curls back to life.

Olivia

Customer 

Verified Buyer

So much easier to manage

Detangling used to take forever and ended in knots and frustration. Now my curls are soft, easy to comb through, and way more manageable.

See more reviews on

Your curls already love us

4.9/5 Excellent

90'000+ Customers who love us

12/25/2025

Camille R.  (London)

Verified

Curls finally stay defined

I used to wake up with frizzy, undefined curls no matter what I did. This routine changed everything—my curls stay soft, bouncy, and defined for days.
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12/24/2025

Karen P. (Manchester)

Verified

Bye frizz, hello shine

Humidity used to destroy my hair, but since using this set, the frizz is totally under control. My curls look smooth and shiny without feeling weighed down.
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12/23/2025

Sarah G. (Birmingham)

Verified

Hydration that actually lasts

My curls always felt dry no matter how much product I used. Now, they stay hydrated all week without needing daily refreshes. It’s a game-changer.
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12/22/2025

Jessica P. (Liverpool)

Verified

Stronger, less breakage

I used to see so much breakage when styling or detangling. After a few weeks with this routine, my hair feels stronger and sheds way less. Love it.
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12/21/2025

Ken R. (Manchester)

Verified

Volume is back

My hair had lost all volume after years of heat damage. This routine brought my curls back to life—more bounce, more fullness, and more confidence.
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12/19/2025

Sonia G. (Leeds)

Verified

So much easier to manage

Detangling used to take forever and ended in knots and frustration. Now my curls are soft, easy to comb through, and way more manageable.

See more reviews on

Your questions? 
Our answers

How long before the first results?

Most users notice the difference from the very first uses: curls feel softer, more defined, and easier to style. Frizz is reduced, and hair looks instantly more hydrated.

 

After just a few days of consistent use, curls become more bouncy, manageable, and visibly healthier.

 

This routine doesn’t promise miracles — it simply gives your curls what they truly need to thrive, from day one.

Is this routine suitable for all curl types?

Yes! Whether you have waves, curls, or coils, this routine is designed to enhance and nourish all curl patterns. Each product is formulated to bring out the best in your natural texture — without weighing it down.

Will it make my hair greasy or heavy?

Not at all. Our formulas are lightweight yet deeply hydrating, leaving your curls soft, defined, and bouncy — never greasy or flat.

Can I use it on color-treated or chemically processed hair?

Absolutely. Our curly routine is safe for color-treated and chemically processed hair. It helps repair dryness and damage, while keeping your curls vibrant and healthy-looking.

Do I need to use all the products together?

For best results, we recommend using the full routine — each step is designed to work in synergy to hydrate, define, and protect your curls. However, you can also start with a few essentials and build from there.

How often should I use the routine?

You can use it every wash day! The products are gentle and hydrating, perfect for regular use whether you wash your hair once a week or more frequently.

Does it work on dry, damaged, or frizzy curls?

Yes — that’s exactly what it was made for. This routine restores moisture, reduces frizz, and helps bring dry or tired curls back to life from the very first uses.

More questions? See our full FAQ
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Not sure this routine 
is right for you?

Take our quick quiz to see if 

this routine is right for your hair.

HAIR QUIZ